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An innovative product on the market –brandy AZNAURI BLACK BARREL

An innovative product on the market –brandy AZNAURI BLACK BARREL

09.03.2021

In the autumn of 2020, GLOBAL BEVERAGE TRADE introduced to the brandy market the first product in its limited AZNAURI Special Edition series, a drink named AZNAURI BLACK BARREL.

 

AZNAURI BLACK BARREL brandy is a hymn to manliness in all its aspects, a reflection of the finest manly qualities, the quintessence of charisma, energy, brute strength and lion-like power.

 

The characteristic of AZNAURI BLACK BARREL that makes it so special is, first and foremost, the fact that the brandy spirits are aged twice, for half a year, in oak barrels with the highest level of thermal treatment, until their internal surface is charred, in what’s known as a ‘black barrel’. It is this black barrel that gives the drink its name and its original profile. This technology is completely novel for the brandy category. Another factor that gives the BLACK BARREL blend additional flavour is the use of brandy spirits that have been aged for 10 years in an oak barrel.

 

Thanks to this technological know-how, AZNAURI BLACK BARREL has a remarkable taste and a subtle aroma with tangible notes of caramel, butterscotch and spices with delicate smoky and nutty notes.

 

Also laying down a challenge to the market is the bottle itself: made of smooth black glass, it perfectly reflects the concept behind the product. This is the first time such an approach has been used among brandy brands. The design of AZNAURI BLACK BARREL sees the implementation of a conceptually new approach for AZNAURI, aimed at a younger audience, yet retaining the brand recognition, its character and DNA, in the general graphic design. This solution reflects the essence of the target audience for this product, for whom innovation, modernity and style, manliness, speed and determination are all important values.

 

AZNAURI BLACK BARREL is released in limited batches and will be to the liking of bold, confident and ambitious men, who are open to new things, willing to take on the most audacious challenges and opportunities, and who prize high quality foods combined with the traditions and innovations of brandy.

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